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The Family Apartments Franchising team

Danilo and Gwendoline, as well as the Family Apartments® team, commit to providing families with the most amazing vacations they ever had, and they are doing just that in Florence. In 2019, they started branching out and, thanks to their network of associates, are now renting apartments in other cities throughout Italian too.

Danilo takes care of developing the company, training staff and always keeps an eye on what’s happening on the market. His task is to ensure that his team always has every resource it needs to grow and work effectively.

Gwendoline handles the operational part of associate and customer relations.

Don't be surprised if you get a message from her when booking one of our Family Apartments! Together with their fantastic staff and business partners, they are so happy to be able to develop both as people and as a company a longside the families they host from all over the world. And this is just the beginning of such a wonderful adventure!

Family Apartments Board

Claudia Morelli – COO

Danilo Beltrante – CEO

Gwendoline Brieux – Franchising Manager

Vlad Alazaroei – CMO

Family Story

Family Experience


Danilo comes from southern Italy and used to work as a handyman in the management of a 7-apartment building in downtown Florence before starting his own company. Since 2006, he knows full well that an apartment is not just a mere roof to sleep under during a vacation, it is an integral part of the experience itself.


Gwendoline is French and has been deeply in love with Italy - specifically Florence - since she arrived here 10 years ago. Ever since, her dream has been to put her passion for foreign languages and her understanding of traveling into practice to offer wonderful vacations to every family that wants to discover the wonders of this beautiful country.

Danilo and Gwendoline met in 2014 while Danilo was looking for new properties to rent out to customers. In 2016, they got married and have since intertwined both their personal and professional lives!

Families are all about love and union. A traveling family is totally carefree and full of joie de vivre. There is nothing more beautiful than a family that travels together to share the excitement of discovering new places and cultures.


Family Experience

Family Experience

Secure Booking

Book securely directly on our website. When you book directly, you will get a free gift you can use on your vacation when you arrive.

Dedicated Family Assistant

A personal assistant devoted to your vacation who can monitor you before, during and after your stay and provide you with all the necessary support you may need.

Selected itineraries, tours and entertainment

We have put together the best selection of experiences you can choose from to make your family vacation unforgettable.

Quick check in

Our tried-and-tested quick check-in system will save you as much time as possible. You will be able to get into your apartment straight away.


Cozy apartments located close enough to the sights that you don’t need to use public transport.

Over 3000 positive reviews

Guaranteed: an apartment rated by Booking as one of the "Top 10 Best Apartments in Florence" with over 3000 reviews from satisfied customers.

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Traveling with your family

News and useful tips about how to enjoy your family vacation in our apartments to the max

29 August 2019

Finally! Family Holidays!

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29 August 2019

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29 August 2019

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